GO FORTH

Levi's latest advert has been released as part of the 'Go Forth' series, however they have decided not to broadcast the advert on TV or in the cinemas currently due to the recent rioting across the UK. The campaign is centred around youthful freedom and features a young man coming face to face in a stand-off against riot police. The advert plays a fantastic reading by Charles Bukowski with a poem titled 'The Laughing Heart.' 

It is an inspiring piece of film created by the talented people at Wieden and Kennedy US....

Levi's Go Forth credits:
Agency: Wieden + Kennedy US
ECD: Susan Hoffman
Creative directors: Tyler Whisnand, Jeff Williams, Eric Baldwin
Creatives: Antony Goldstein, Julia Blackburn, Jeff Williams
Production company: @radical.media
Director: Ralf Schmerberg


Found via http://creativereview.co.uk/cr-blog/2011/august/awkward-timing-for-new-levis-spot