Wednesday, 22 August 2012


The new Zara AW12 campaigns are on the zara website and the new TRF collection looks fantastic! I like the video campaign created and I pretty much love every outfit that Cara Delevingne is wearing, she looks effortlessly stylish. 

You've got to love Zara they are consistently getting it right! Interestingly Zara do not advertise, notice you do not see any adverts in magazines. They simply rely on the best store locations and a fast turn around in the products known as 'Fast Fashion'.  Zara do not look to predict future trends they focus on the current fashion. 

Here is the video.. enjoy! 

1 comment:

SarahB @ FridayisForever said...

I love Zara! Have definitely seen Zara advertise in mags though! xx

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